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Our mission

“We aim to become the forefront of sustainability and innovation in the fashion industry, through the employment of ecofriendly materials and processes.
Kurinji’s mission is to revive the arts and crafts from the past, while making choices for a healthy future. We want to be actors in the healing process, not witnesses.”

“Ethical, Responsible,
Human(ely)-made.”

Manifesto

Kurinji is a sustainable fashion brand with Indian-Italian roots.

In Kurinji’s creative process, some of the most majestic and evocative Indian embroidery styles have been intertwined with the traditionally sophisticated Italian know-how, creating collections that are able to allude to luxury sceneries and flourishing imagery.

These atmospheres spread over all aspects of the Kurinji ecosystem, yet they always remain subordinated and directly respond to the company’s main calling: environmental awareness and activism: Kurinji pledges to actively work for the adoption and promotion of all practices that respect the environment and the generations of people that will inhabit our planet in the following decades.

Environmental awareness doesn’t only mean attention to the materials used, yet also to the limitation of waste and emissions, to the implementation of low consumption processes, without forgetting the social responsibilities in regards to all the people who work within Kurinji’s work chain. Aware of the inevitable difficulties that we will bump into on our path, our pledge is to respect all these values, while striving to take an active role in the fashion revolution that has already begun, and that will bloom in this coming decade. This is our Plan A, as much as Earth is our Planet A.

OUR JOURNEY

Sustainability? Yes.

At KURINJI, we know that sustainability is both a choice and a challenge. The current manufacturing sector promotes overconsumption and relies on unsustainable materials and processes, treating environmental impact as an external cost that society – and often the less privileged – must bear.
As a fashion brand, we are in the position to make choices that reflect upstream to our entire supply chain, and to promote a positive change in the entire system.

When it comes to sustainability, it’s not enough to say you’re working on it. You have to show what you’re doing about it and hold yourself accountable.

That’s why we set out on a journey of self-improvement: with the exception of <5% amounts of elastane whenever a suitable alternative was not found, we avoided the use of plastic-based materials in our fabrics and lining. We’ve also avoided the use of plastic labels, hangtags, and other trimmings, opting for cotton and paper instead. And our buttons? They’re made from hemp, not any material of animal origin.

We’ve used upcycled waste and deadstock fabric whenever possible. We’ve sourced sustainable and recyclable solutions for our packaging—our suppliers are also actively involved in the reforestation effort—and even opted for plastic-free sewing threads wherever possible, replacing nylon or polyester ones and completely eliminating any source of microplastic.

We are keeping our supply chain short and checking the working conditions of all artisans who work on our garments. We started collaborating with NGOs and companies that can help us mitigate our impact.

These are the very first steps in our journey. Our goal: minimizing our negative footprint and maximizing the compensation effort, resulting in a net positive impact on the world.

Priority Goals

Current commitments

We promote sustained, inclusive and sustainable economic growth, fostering local artisans in india for decent work for all.

Current commitments

We address between-country inequalities by encouraging development assistance and foreign direct investment to the regions with the greatest need.

Current commitments

We actively work to find the most sustainable and innovative materials available. Whether it is recycled, vegan, compostable or free of chemicals, every little step matters to preserve the health of our planet.

Current commitments

We promote and strengthen collaboration with "green" organizations and associations.

Current commitments

We work to protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests. Our suppliers are also actively involved in the reforestation effort.

Current commitments

We promote sustained, inclusive and sustainable economic growth, fostering local artisans in india for decent work for all.

Current commitments

We address between-country inequalities by encouraging development assistance and foreign direct investment to the regions with the greatest need.

Current commitments

We actively work to find the most sustainable and innovative materials available. Whether it is recycled, vegan, compostable or free of chemicals, every little step matters to preserve the health of our planet.

Current commitments

Promote and strengthen collaboration with "green" organizations and associations.

Current commitments

We work to protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests. Our suppliers are also actively involved in the reforestation effort.

obiettivi futuri?

Da modificare e aggiugnere testo- modificaare blocchi in base al testo

L’Agenda 2030 per lo sviluppo sostenibile è stata adottata da tutti gli Stati membri delle Nazioni Unite nel 2015. Questa particolare Agenda fornisce un progetto concordato per raggiungere la pace e la prosperità per il nostro pianeta e per le persone che lo abitano, ora e in futuro. Al centro dell’Agenda, troviamo i 17 Obiettivi di Sviluppo Sostenibile (SDGs).
Gli SDGs che sono un urgente appello all’azione di tutti i paesi, sia sviluppati che in via di sviluppo, per unire le forze per una partnership globale. Questo accordo riconosce che porre fine alla povertà e ad altre privazioni deve essere un obiettivo raggiunto con strategie che migliorino la salute e l’istruzione, riducano le disuguaglianze e facilitino la crescita economica, il tutto affrontando il cambiamento climatico e lavorando per preservare i nostri oceani e foreste.

Sustainable Development Goals (SDGs)

We are an ambitious brand. Every single idea, decision, operative process and product manufactured and distributed by KURINJI is made made by keeping in mind the future impact of each action. It is for this reason that as a company we recognize the role of the Fashion Industry – and its players – and the impact that it has on the global economy and the environment.

KURINJI aligns its values and practices with the United Nations Sustainable Development Goals by choosing frameworks, materials and methods that can guarantee the preservation of our planet’s health or that can help improving it. Alongside with environmental consciousness, it is also fundamental for us to pay close attention to Social Sustainability. The people that work for us, their mental and physical health and the progress in their communities are all factors that belong to KURINJI’s vision.

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Our Team

team-01

Jessica Rock

Manager
team-02

Ryan Summer

Marketing Manager
team-03

Sarah Stone

Designer