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Our contribution

When you shop with us, you’re not just buying clothes. You’re taking us one step further in our journey to environmental and social sustainability and supporting the NGOs and companies that are working with us towards a green and fair world.




Born out of a simple ecological principle of the interdependence of natural systems, Keystone Foundation is an Indian organization whose work focuses on the socio-ecological growth of all life in the Nilgiri Biosphere Reserve (NBR), a UN designated hotspot. Over time, the scope of their work has transcended boundaries to include the adivasi/tribal population in other parts of the country and to work with other organizations, both national and international, that share the same ethos and vision. 

KF’s research and action centers around livelihoods of indigenous communities, agriculture and food security, land and community rights, community health and development, conservation of biodiversity and support market engagements.

KURINJI and Keystone Foundation started their collaboration in March 2022. 

KURINJI donates 100% of the profits from the sale of Artemis, our 100% viscose T-Shirt, to the organization. Artemis includes a traditional embroidery element which represents a bee, handmade by our artisans in India. The bee is one of the symbols of the Kurinji Region. The rare honey they produce comes from the pale white nectar of the Strobilanthes kunthiana shrub that only blossoms once in 12 years.



Treedom is the first platform in the world that allows you to plant a tree from a distance and follow the story of the project online.

Since its foundation in 2010 in Florence, more than 3.000.000 trees have been planted in Africa, South America and Italy. All trees are planted directly by local farmers and bring environmental, social and financial benefits to their communities. Thanks to its business model, in 2014 Treedom became part of the Certified B Corporations, a network of companies that stand out for high environmental and social performance.

KURINJI and Treedom started their collaboration in March 2022, and since then we have been donating in support of the organization.
Planting with Treedom represents an impactful action that allows us to take part to a noble project:  with trees, their fruit and the economic freedom they offer, we can lay the foundations for long-term change in entire communities. 
Here is our page on Treedom where you can read about each of the trees we planted.