Our Contribution

We firmly believe that fair wages and dignified working conditions are fundamental human rights.   We visits our artisans and manufacturers to witness firsthand the conditions in which our products are made and make necessary improvements. This also gives us the opportunity to build meaningful relationships with them, fostering trust, transparency, and a sense of partnership.

We work with NGOs to promote sustainable development in the area where Kurinji flowers bloom, and also to contribute to reforestation and biodiversity conservation efforts.

Keystone Foundation

Born out of a simple ecological principle of the interdependence of natural systems, Keystone Foundation is an Indian organization whose work focuses on the socio-ecological growth of all life in the Nilgiri Biosphere Reserve (NBR), a UN designated hotspot. Over time, the scope of their work has transcended boundaries to include the adivasi/tribal population in other parts of the country and to work with other organizations, both national and international, that share the same ethos and vision. 

KF’s research and action centers around livelihoods of indigenous communities, agriculture and food security, land and community rights, community health and development, conservation of biodiversity and support market engagements.


Kurinji and Keystone Foundation started their collaboration in March 2022. We donate 100% of the profits from the sale of selected articles, such as Artemis Tshirt or Melissa skirt; these products include embroidered bees handmade by our artisans in India.

The bees symbolize Keystone Foundation’s missions of preserving the Nilgiri hills native bee species and helping indigenous populations sell sustainable honey produced from the Kurinji flower, one of the rarest of the world since it only blossoms once in 12 years.


Treedom is a Benefit Corporation and the first platform in the world that allows you to plant a tree from a distance and follow the story of the project online.

Since its foundation in 2010 in Florence, more than 3.000.000 trees have been planted in Africa, South America and Italy. All trees are planted directly by local farmers and bring environmental, social and financial benefits to their communities.